3. What have you learnt from audience feedback?

The audience have been extremely helpful in giving us positive feedback yet also criticizing our video. We would always take negative opinions into account and improve them because due to the fact we produce our work for the audience and it is down to them on what they liked and disliked about the video. However, our editing was said to be precise and unique as it specifically relates to the beat of the music which allows the lip syncing to be as accurate as possible. In addition, the precise editing enhances the authenticity of the video and realism throughout. This enables people to be able to relate and understand clearly the context of the video.


We created feedback devices such as the survey produced to attain the public's views on the images they thought our album cover should exhibit and also another crucial feedback device we used was to construct an actual feedback video of our audience, in aim of obtaining first hand insight into what they thought about our video and how it could be improved.




"Its relevant to the narrative.."

This quote, as quoted by Kwame is specific to our production. It is beneficial that he picked up on the images and techniques used being relevant to the narrative as this was our made aim. This shows that the intentions we had for our audience has worked intentionally well and additionally in our favour due to the fact Jacob performed throughout the video conveying aspects of other Rap videos. What also helped this was the images associating with the lyrics themselves. This gives our production an illustrative narrative in that, the images complement the lyrics.

"I would use less green screen"

This was quoted by Kwame, being a media student himself picks an improvement to be made. If we were to remake the video we would take this advice into account due to the fact when using the white background as Jacob is performing this didn't work exceptionally well as we had to edit parts on photo shop.However We disagree slightly as using green screen did benefit our video in many ways such as using visuals in conjuction with the lyrics and also adds to the realism and authenticity of a hip hop video

The audience have proved to be a vital beneficiary to us during this project because they helped us delegate certain aspects of the production. For example the constructions of our album covers would not have been applicable were it not fort the audiences feedback on which images we should specifically combine in hope of obtaining the ideal combination which would appeal most to them.

The feedback we retracted out of our fellow media studies students proved to be vital because they highlighted they areas they would improve in our video and in or for our to "MOVE ONWARDS", we must use embrace the criticism and use it to further our productions qualities.