Initial Planning (Research into Hip Hop/Rap genre)

The music video we have chosen to adopt presents us with the opportunity to unveil our many skills. Whether they be in the performing aspects of the video, cinematography or even the editing of the whole production. Specific role's have been delegated amonsgt the group . Jacob will take on the role of the protagonist accompanied by Rebecca and Lucy who would only feature in specific scenes which specifically conjunct the lyrics. We will collectively direct the video in hope of attaining a wider range of ideas which could help produce a high standard of filming. Furthermore, we will we would each contribute to the editing of the piece because we each harbour the skills obtained from AS media.

The initial planning of our music video was of a broad spectrum. As a group we were wise enough not to limit our choices to only one genre. So we did in fact analyse a selection of different genres, including the folk/acoustic “The a Team” by Ed Sheeran. The dance/pop “Telephone” by Lady Gaga and the hip-hop/rap “Hustle hard” by Ace Hood. In my opinion, analysing a selection of different genres and not limiting it to one, allowed us to gain a better insight to the music industry and the way in which music videos work; thus giving us a better advantage when making our own music video.

Between the three of us we had decided that we wanted a somewhat storyline narrative portrayed through our video. We wanted our video to represent everyday life and the normality of working life but at the same time, we

wanted to get across the message that anything is in fact possible.

To fulfill this, we believed the rap/hip-hop genre would work best as we thought this was the most energetic and would appeal to the motivationally driven adolescents who hope to achieve more in life. We also wanted to break the stereotype of rap music, as many people do in fact assume rap has no meaning.The reason as to why we chose the song we did, relates directly to the message we wish to convey, that it is possible to move “on to the next” aspect of life and follow what you dream of.We believe what you are moving onto is individual and should be what makes that person happy. During research into the hip-hop/rap genre I was made aware of a quote by Tupac Shakur, himself being a famous rapper. He stated “during your life, never stop dreaming. No one can take away your dreams.”

The hip-hop/rap genre usually consists of rapping, a rhythmic and rhyming speech that is chanted. The words usually rhyme, like poetry over a beat. The stereotype of rap assumes that rap/hip-hop is usually only about several things, such as girls and money to name two. However, rap can be consisted like poetry as previously mentioned. For example, many rappers such as Jay-Z and 2Pac write lyrics that people can relate to, about things such as love or everyday life.