2. How effective is the combination of the main product ancillary texts?

During this project, our group deliberated on making all the elements of the assignment complimentary towards one another, which will enable the audience to make a clear judgments on the work we produced. Another reason as to why we wanted our work to be complimentary, was that from research into related posters and album covers, they always complimented one another and/or was related in some way. The relation between the two sometimes differed yet then again remained the same. For example, the poster for Jay Z's album complimented his poster in that both included the same picture of the three red strokes and white background. In my opinion this would be so the aduience can associate this image with Jay Z and will automatically consider and refer to Jay Z when they see it.

With all our panels, we tried to exhibit aspects of the Protagonist how ever little that would have been. Example the medium shot of Jacob, the main performer, on the album cover instantly reveals to the audience who the main star/performer is and also in a way entices them. In addition the back cover of our album reveals the protagonists turning his back on his old and blemished life style and is now 'Moving onward's, the only direction' , which is reinforced by panel exhibiting the trainers bearing the inscription of ' I move onwards' on them. That specific panel would also hold the disc. Furthermore the panel bearing the electronic device was intentionally deployed to support our intertextual approach. this approach entailed us to Incorporate aspects of modern day hip-hop/rap videos into our production with an aim of securing an essence of realism and authenticity for our video.


Additionally, in our poster and album cover, we used a constant same text style, for specific dialogue such as our adopted video "On To the Next One" this was specifically deployed to reinforce our video to our target audience. We interlinked all these elements and features in hope of delivering the overall theme of the Jacob's deprived life and lack of luxuries. This proved to be beneficial due to the feedback we obtained from a sample of our audience. Our main product consistently unveils the protagonist and enhances his status as the main performer. In addition this is replicated on our constructed album cover and magazine poster to once again reinforce the appeal the main performer has to our target audience. Furthermore the colouring schemes deployed in all three elements of our production were used to specifically convey the performers rich aspects, which was represented by a gold tint in the video. In contrast to the golden tint, we used a desaturated fade in specific scenes to exhibit the poor aspects of Jacob's life.